Job Details
Marketing and Communications Specialist
Marketing and Communications Specialist
University of California Santa Barbara
Job Posting Details
Payroll Title: Marketing and Communications Specialist
Job Code: 007552
Job Open Date: 08/20/2024
Application Review Begins: 09/05/2024; open until filled
Department Code (Name): EAPQ (EDUC ABROAD PROGRAM LOC Q)
Percentage of Time: 100%
Union Code (Name): 99 (Non-Represented)
Employee Class (Appointment Type): Staff (Career)
FLSA Status: Exempt
Classified Indicator Description (Personnel Program): PSS
Salary Grade: Grade 22
Pay Rate / Range: Salary offers are determined based on final candidate qualifications and experience; the budget for the position; and the application of fair, equitable, and consistent pay practices at the University. The full salary range for this position is $77,000 to $139,200/year. The budgeted salary range that the University reasonably expects to pay for this position is $77,000 to $84,000/year.
Work Location: UCEAP
Working Days and Hours: M-F; 8am - 5pm Pacific Time, or similar schedule
Benefits Eligibility: Full Benefits
Type of Remote or Hybrid Work Arrangement, if applicable: Hybrid eligibility (Both UC & Non-UC locations). Remote work may be considered; however on-site presence will be required for occasional leadership and staff meetings, delegation visits, training sessions, etc.
Special Instructions:
For full consideration, please include a resume and a cover letter as part of your application.
Department Marketing Statement:
Through international academic experiences, the University of California Education Abroad Program (UCEAP) inspires students to explore and transform their lives, UC, and the world. Since 1962, UCEAP has served as the UC systemwide study abroad program. In support of this mission, it has served over 100,000 students across all ten UC campuses and over 50,000 Reciprocity (international) students. UCEAP is committed to promoting excellence through diversity, equity, and inclusiveness. Recognizing that diversity is integral to the University's achievement of academic excellence, UCEAP upholds the principle of equal opportunity for all, adheres to the University of California Diversity Statement, and strives to create an environment that is welcoming for all. UCEAP typically has over 6,000 student participants annually, is active in over 40 countries worldwide, and welcomes about 1,500 Reciprocity students to the University of California. Sustained by strong academic excellence, spirited faculty collaboration, and an interrelated support system, UCEAP produces future global citizens and thought leaders. uceap.universityofcalifornia.edu
Benefits of Belonging:
Working at UC means being part of this vibrant institution that shines a light on what is possible. People make UC great, and UC recognizes your contributions by making this a great place to work. Excellent retirement and health are just one of the rewards. Learn more about the benefits of working at UC
Brief Summary of Job Duties:
Reporting to UCEAP's Director of Marketing, Communications, and Engagement, works on strategic marketing and communications projects that promote and bring awareness for UCEAP programs. Oversees and contributes to the communication activities and promotional priorities of the organization. Uses a data-driven approach to effectively promote, market, execute, and evaluate marketing projects and campaigns, and is involved with both strategy, writing, execution, and feedback of assigned projects and campaigns. Works collaboratively with subject matter experts, UCEAP faculty and staff, and other UC clients to brainstorm concepts and creative directions that carry the UCEAP brand to students and other targeted audiences. Writes and edits a variety of comprehensive material for stylistic consistency, logic, organization, development of content, and emphasis. Researches, selects sources, and ensures accuracy of written pieces. Recommends content and layout, edits, and coordinates production of print and digital materials.
Required Qualifications:
- Bachelor's degree in journalism, communications, marketing, or related field and / or equivalent experience / training.
- 3-5 years of professional work experience in marketing or communications positions.
- 1-3 years - strong event support and promotion skills.
- 1-3 years of demonstrated competencies in web and computer applications relating to marketing, recruitment, and promotions.
- 3-5 years of experience creating, managing, and adapting marketing plans and projects that achieve enrollment or revenue targets.
- 1-3 years of experience with GA4 or Google Analytics.
- Project management, independent problem-solving and organizational skills to effectively monitor and manage multiple projects with overlapping deadlines and tasks.
- Interpersonal skills to develop collaborative relationships with clients, colleagues, and other partners.
- Strong analytic and written communication skills.
- Strong knowledge and experience of marketing mediums, communication principles, media and marketing techniques.
- Experience developing multichannel enrollment and recruitment marketing campaigns.
- Ability to contribute to content needs, including newsletter articles, blog articles, and marketing copy.
- Experience constructing messages for multiple media sources including print publications, web, email marketing communications, and social media.
Preferred Qualifications:
- Experience with presentations, graphics, and multimedia design software.
- Experience with content management systems (WordPress, Drupal, etc.).
- Experience in marketing and communications in the higher education sector.
- Experience with enterprise-wide branding and design services like Canva.
Special Conditions of Employment:
- The UCEAP Systemwide Office is located in Goleta, CA (near the UCSB campus). Eligible for a hybrid work arrangement which may require presence at the UCEAP Systemwide Office for occasional leadership and staff meetings, delegation visits, training sessions, etc. The University is unable to pay or reimburse expenses prohibited by University policy, including travel expenses associated with commuting to the designated office.
- Satisfactory conviction history background check
- UCSB is a Tobacco-Free environment
Job Functions and Percentages of Time:
50% Planning, Coordination, and Implementation of Marketing Programs and Initiatives - Plans and executes multichannel marketing campaigns and manages projects, such as recruitment campaigns, event promotion, and advertising campaigns. Uses CMS and web platforms (Drupal, WordPress, etc.) to manage, create, and edit new and existing web content. Leverages email marketing platforms (Dynamics 365, Salesforce Marketing Cloud, Hubspot, etc.) to create, execute, reflect, and adjust email campaigns. Recommends content and layout, edits, and coordinates production of a variety of printed and online material, or conversion of printed pieces to online formats and archives for promotion and awareness of UCEAP programs. Special projects and other duties as assigned.
30% Content Creating and Writing - Conceives, researches, writes, edits, and/or publishes marketing materials and strategic communications. Creates content for external communications, web content, articles, emails, social media, promotional materials, proposals, and press releases, which can include student recruitment email automation, event invitations, UCEAPulse newsletter, The Californian Abroad blog, and the Viewbook. Interviews subjects (i.e. staff, collaborators, students, etc.) both for background information and for blogs or feature articles.
10% Analytics and Research - Collects, assess, report, and make campaign changes based on campaign and web analytics. Provides campaign and strategic change recommendations based on campaign analytics and data. Conducts marketing and campaign research by researching competitor and peer marketing strategies and staying up-to-date in industry trends.
10% Communications and Collaboration - Serves as liaison and collaborates closely with various UCEAP units to address marketing-related issues, ensuring alignment with organizational goals. Designs communication flows and craft marketing messages tailored to specific target audiences to drive engagement and resonate with diverse stakeholders. Develops tracking reports to assess the effectiveness of messaging strategies and provide valuable insights to managers, enabling informed decision-making. Communication Consultation: Works closely with units to identify key issues and opportunities for message development. Establishes and nurture strong working relationships with stakeholders, both internal and external.
UC Vaccination Programs Policy:
As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs.
As a condition of Physical Presence at a Location or in a University Program, all Covered Individuals** must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with any required Vaccines or submitting a request for Exception in a Mandate Program or properly declining vaccination in an Opt-Out Program no later than the Compliance Date (Capitalized terms in this paragraph are defined in the policy.). Federal, state, or local public health directives may impose additional requirements.
For more information, please visit:
*Note: The Policy on Vaccination Programs - With Interim Revisions was updated effective August 16, 2023. A systemwide review of this policy will take place in Fall 2023 with an expected issuance/effective date in early 2024.
**Covered Individuals: A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training. A person accessing a Healthcare Location as a patient, or an art, athletics, entertainment, or other publicly accessible venue at a Location as a member of the public, is not a Covered Individual.
Equal Employment Opportunity:
The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
Reasonable Accommodations:
The University of California endeavors to make https://jobs.ucsb.edu accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Katherine Abad in Human Resources at 805-893-4664 or email katherine.abad@hr.ucsb.edu. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Privacy Notification Statement:
Privacy Notification Statement and Notice of Availability of the UCSB Annual Security & Fire Safety Report Disclosures; https://www.jobs.ucsb.edu/#privacy
Application Status: If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.
To apply, please visit: https://careerspub.universityofcalifornia.edu/psc/ucsb/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&JobOpeningId=71927&PostingSeq=1&SiteId=31&languageCd=ENG&FOCUS=Applicant
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